In 2023, I returned to Publix. I was responsible for optimizing Publix Marketing’s Weekly Ad process, making it more strategic and agile, which resulted in a 50% increase in efficiency. I also executed the rollout of Publix's inaugural Shopper Marketing programs. This success led to my promotion to Brand Marketing Manager, where I spearheaded the marketing strategy overhaul for Publix’s in-store pickup service.

At Western Missouri Medical Center, I built, designed, and implemented marketing strategies for over 150 B2B and B2C campaigns and projects, while managing a marketing budget of $300,000+ and overseeing the Marketing and Development Coordinators along with two agency partners. In 2022, I co-chaired the WMMC Foundation's annual gala, increasing event fundraising by 20%. Additionally, I developed WMMC's inaugural Culture Governance program, which was rolled out to 750+ employees across 55+ departments.

At Barkley in Kansas City, I served as a Brand Strategist for the Motel 6 account, where I developed and executed marketing strategies, acted as the primary point of contact for clients, and contributed to several commercial production shoots.

At Publix, I managed the development of new private-label product packaging for Dry Grocery, HBC, Housewares, and Pharmacy. I also led the marketing rollout of Pharmacy’s walk-in care solution, a project that contributed to my promotion to Brand Marketing Manager. In this role, I identified and executed customized research studies to shape marketing strategies for business partners. Additionally, I co-developed and launched a comprehensive training program for over 200,000 associates to support the introduction of Publix’s loyalty program, Club Publix.

During my tenure at Sparxoo, a digital marketing agency based in Tampa, FL, I acted as the primary marketing strategist for five mid-market to enterprise-level clients. I then relocated to New York City to strengthen relationships with key clients, including Weight Watchers. One of my main responsibilities was developing social media strategies for Weight Watchers’ private label product Facebook page, which engaged an audience of over one million.